Interactive

Since the year 2017 we have been developing a Flyer App that is interconnected with our inventory and replenishment systems, including a data asset management tool. Given the acquisition of Farm Boy by  Empire group, technologies and strategies evolved, and included the involvement of the robotic replenishment system named OCADO, as well as an involvement with Voila by Sobeys. I was involved on the initial wire framing, information flow, photography style and typography. The project is continuously evolving, and the main goal is to reduce our carbon footprint (less printed flyers) and to improve customer experience by being able to provide the most up to date and accurate information.