Billboard Design

As we began to expand towards the GTA we needed to invest heavily on outdoor advertising. Customers in the Greater Toronto Area did not know what Farm Boy was, we had to choose the correct spots to let people what we are all about, as well, direct them to our locations. I created the original design for our billboards, and set precedence for future designs for our outdoor advertising sign package. The results obtained from this billboard were an increase customer count by 30% within two weeks (there was construction at the time at Brown’s line and the Gardiner Express, making it difficult for people to know which exit to take or even notice there was a new “Fresh Market” in their neighborhood. 

Billboards
As we began to expand towards the GTA we needed to invest heavily on outdoor advertising. Customers in the Greater Toronto Area did not know what Farm Boy was, we had to choose the correct spots to let people what we are all about, as well, direct them to our locations.
I created the original design for our billboards, and set presence for future designs for our outdoor advertising sign package.
The results obtained from this billboard were an increase customer count by 30% within two weeks (there was construction at the time at Brown’s line and the Gardiner Express, making it difficult for people to know which exit to take or even notice there was a new “Fresh Market” in their neighborhood. 
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